Israeli startup Rise.ai, which offers AI-driven customer acquisition and re-engagement solutions, has been selected by Google to help organizations offer digital gift cards through their public listing on Google My Business (GMB). The deal with Google is Rise.ai’s strategy to enable small and medium-sized businesses to survive and even thrive during and after the COVID-19 crisis.
This collaboration will allow businesses to add a “Buy Gift Card” support link to their Google business page. The gift card option will appear every time a customer comes across an entity in Google Search.
Small businesses with no previous e-commerce solution were twice as likely (31% versus 15%) to temporarily shut down during the COVID-19 crisis, according to a recent survey by the Connected Commerce Council in partnership with Google.
Small businesses that used e-commerce tools before the crisis are 5.5 times (11% versus 2%) more likely to predict revenue growth in 2020 versus 2019. As much as 70% of those surveyed said digital tools were helpful, with 30% saying they were needed during the ongoing crisis.
“Since COVID-19 began to impact the marketplace, we have seen a tremendous need for advanced digital gift cards and store credit solutions like the ones we offer on Google My Business platforms,” said Yair Miron, General MD and founder of Rise.ai. “The fact that Rise.ai has been selected by Google as a partner to offer digital gift cards is one of the strongest voices of trust our solution can receive and will enable us to help an unprecedented number of small and medium-sized enterprises.”
Google isn’t the only tech giant to have recently partnered with Rise.ai. In June, due to the growing demand for Rise.ai’s re-engagement solution in the US and around the world, Rise.ai was selected by Facebook to integrate its Facebook and Instagram gift card solution. The new partnership has already helped many small and medium-sized enterprises (SMEs) around the world to increase sales, loyalty, engagement, and traffic.